How to Build Your Presence Online?
Did you ever wonder what percentage of people are using the internet to research companies, products and services prior to purchase? Results ofA��research showed that 94% of customers do research online prior to deciding which product or service they will buy.A�
When researching online, people might be looking at blog sites with reviews, online adverts that are relevant to their search, corporate websites and all sorts of different sources. To make sure that your company’s presence online is sustainable and you’re using the full power of the internet you should be using a full digital marketing mix. Easy to say – hard to put into practice? It doesn’t have to be that difficult. If you divide your digital plan into smaller steps that are easy to implement, you will slowly but surely increase your online presence. Below we have listed the steps that we would recommend any company take in order to build their online presence and search engine rankings.A�
- Corporate website design and development – no matter which channel you use to promote your brand online, customers will sooner or later visit your website. The website is also very often the first point of contact for your customers so it’s extremely important that it gives your products/services credibility and AN appropriate look and feel that is in line with your brand and target market. If your website is old and outdated it will turn your potential customers away. It’s also important to work on your on page and off page SEO (Search Engine Optimisation) so your website ranks high in natural search results on all major search engines including Google, Bing, Yahoo etc.A�
- PPC advertising on Google – PPC or Pay Per Click marketing will put your brand in front of customers at the late stage of their purchasing process. This targeted advertising is A very effective and measurable form of online marketing.
- EDM (Electronic Direct Email or Email Marketing) – Email Marketing will lower your Direct Marketing cost significantly, it will also give you great insight on what your customers find interesting as it allows you to measure open rates and click-through rates. Email marketing has no printing costs, is quick to set up and easy to run with quantifiable results.
- Social media (Facebook, Twitter, Google+, Linkedin, Pinterest, etc.) – Last but not least you need to start building your social media presence. The biggest social media platform – Facebook gives you the possibility to create a corporate page to communicate with your audience. Twitter is an instant message sharing solution allows companies and individuals to share information and news globally. Social media marketing is very powerful andA�definitelyA�worth investigating to see what social media channels are right for your business and target markets.